We enthusiastically face the challenge of branding for the book recycling program The Sustainability Project. We center our strategy on the fundamental principle that reuse is the best form of recycling, a conviction rooted in our vision of promoting sustainability and a love for reading. We created a vibrant and cheerful visual identity that effectively communicates the importance of giving books a second life. Our color palette evokes vitality and hope, while our design reflects the program's mission to bring reading to those who need it most. In summary, our work aims to promote the culture of sustainability and reading, inspiring others to join this movement.