Celebrating the ever-changing experiences of digital technologies, we tackle the challenge of repositioning the museum as a modern and relevant institution in the cultural landscape of Buenos Aires and beyond. Acknowledging the static history of museums and the rapid evolution of the environment around them, we embarked on a rebranding process to reflect this digital transformation and connect with new generations. The new visual identity, inspired by the liquid and dynamic forms of contemporary communication, seeks to unify the brand communication and differentiate it from its main foundation. This strategic approach not only positions the museum as a modern cultural space but also prepares it to face the challenges and seize the opportunities of an uncertain yet exciting future.