A new brand tailored to a growing company. Lateral is an organization that develops and implements agile and innovative working methodologies for companies across Latin America. The objective of the new image is to reflect Lateral's growth in recent times, its dynamism as a team, and the unique value of its professional approach. Each member is represented by a color and a shape inspired by the particular energy and vision they bring to the team. This demonstrates that the services they offer are unique, diverse, and personalized for each client, highlighting their commitment to excellence and adaptability in a constantly evolving market.