We enthusiastically face the branding challenge for The Sustainability Project's book recycling program. We focus our strategy on the fundamental principle that reusing is the best form of recycling, a belief rooted in our vision to promote sustainability and a love for reading. We create a vibrant and cheerful visual identity that effectively communicates the importance of giving books a second life. Our color palette evokes vitality and hope, while our design reflects the program's mission to bring reading to those who need it most. In summary, our work aims to promote a culture of sustainability and reading, inspiring others to join this movement.