At Playroom Studio, we embark on the exciting task of creating the branding for Arriba, a Chilean investment and cryptocurrency app. Inspired by the majesty of the Andes Mountains, the central concept of the brand is that investing is like climbing a mountain: an adventure filled with challenges, teamwork, and the satisfaction of reaching the top. We used a palette of fresh and natural colors that evoke the Andean landscapes and designed a logo that conveys dynamism and growth. The visual identity of Arriba reflects the adventure and collective effort required to succeed in the world of investments, motivating users to conquer new financial heights with confidence and determination.