With a natural approach to health and lifestyle, The Pur is a community that celebrates the love for well-being. It focuses on people who, with daily effort, seek to grow, evolving from the inside out. It is a brand that, with care, aims to provide information, products, and experiences related to health, nutrition, plant-based recipes, sexuality, astrology, yoga, body care, and other beneficial practices. Our brand united these organic ideas under the concept of 'Pure Living'. The branding was carried out through digital, printed media, and presentation materials, thus conveying the essence of the community and its commitment to a healthy and balanced lifestyle.